Print, web, mobile and environmental graphics for an anti-infective medication. In this campaign, I used the microscopic germs themselves to illustrate powerful forces of nature--a tornado, a tidal wave, etc. Relentless, unyielding, fierce--all qualities the drug itself and the infectious disease it is fighting share, shown in with a series of simple, bold visuals.
![](https://cdn.myportfolio.com/40ef9629254df640abb07ece4e281857/7b73171bb80ff3b01a23913f_rw_1200.jpg?h=dfd1563c1d3dda2e353c8ffd88df767b)
![](https://cdn.myportfolio.com/40ef9629254df640abb07ece4e281857/4ca6473696d25bccf99887f2_rw_1200.jpg?h=d03c33aecb151e41d7534d32d7b1bf85)
![](https://cdn.myportfolio.com/40ef9629254df640abb07ece4e281857/f8ce1cbc59f69e8e76ff8e9c_rw_1920.jpg?h=066a81a49beeb8e4c3a17c7752086dec)