Concept and design for a proposed series of cross-promotional campaigns in support of wounded veterans.
![](https://cdn.myportfolio.com/40ef9629254df640abb07ece4e281857/6d9e487019e6128895b24c29_rw_1920.png?h=ee09aa197013a9bbb3082b16d33ba3d3)
Concept 1: ONE BIG THANK YOU
Patrons are invited to use an online drawing tool to design a their own thank you note to wounded vets. Each individual note populates one big THANK YOU that lives on a microsite. With every note submitted or shared on social media, a donation is made. A larger-than-life promo themed installation is placed in high-trafficed areas and those that pass by are encouraged to write their own thank you on the piece.
Patrons are invited to use an online drawing tool to design a their own thank you note to wounded vets. Each individual note populates one big THANK YOU that lives on a microsite. With every note submitted or shared on social media, a donation is made. A larger-than-life promo themed installation is placed in high-trafficed areas and those that pass by are encouraged to write their own thank you on the piece.
![](https://cdn.myportfolio.com/40ef9629254df640abb07ece4e281857/7da301f3beff81aa47cd07ef_rw_600.png?h=12c190278a46ae18e9729005e183f4fe)
![](https://cdn.myportfolio.com/40ef9629254df640abb07ece4e281857/00efc9a08dd64c5a3be5fd22_rw_1200.png?h=e7f1bc42a8cb25728e5c79d0e9424209)
![](https://cdn.myportfolio.com/40ef9629254df640abb07ece4e281857/6e6fb97fb81b9feab1af0138_rw_1920.png?h=a3284234d3d5f4948eaeac9beb66a6a5)
![](https://cdn.myportfolio.com/40ef9629254df640abb07ece4e281857/9be1283a5a4ffa91d288743f_rw_1920.png?h=163328984a7295d06e506385e4fd0815)
Concept 2: HERO RACER
This idea revolves around the newly popular Blippar app which lets users click on a label and unlock dynamic interactive content. The label would invite families to play a bike-themed video game, and in turn, help wounded vets. Every time somebody accesses the game, a donation is made to support SoldierRides events.
![](https://cdn.myportfolio.com/40ef9629254df640abb07ece4e281857/50c7e8324b718806451e5272_rw_1200.png?h=1a96598bbdc36193a9c12476a1b7bf19)
![](https://cdn.myportfolio.com/40ef9629254df640abb07ece4e281857/547f1925ee77751434dc4155_rw_1920.png?h=1e26076016365d82570f34564a106418)
![](https://cdn.myportfolio.com/40ef9629254df640abb07ece4e281857/6c784c53365441f1f0cc1803_rw_1920.png?h=db8065eb00c2b7b8b57c8d84db471a7a)
Concept 3: RAISE A FRY
Patrons hold up a fry as a kind of civilian “salute” or show of support for wounded heroes. A picture is taken and shared it via social media with the hashtag #HienzRaiseAFry. A donation to fund job training in the culinary arts for wounded warriors is made and if it gets 57 “likes” , a second donation is made. Each fry salute becomes part of a constant stream on the microsite, also allowing an opportunity for celebrities to join in and make their fry salute, thus raising the profile and potential of the promotion.
![](https://cdn.myportfolio.com/40ef9629254df640abb07ece4e281857/e10ec42b265c0efd5f7fc78f_rw_1200.png?h=01a838d39426935910a50568e9e43b55)
![](https://cdn.myportfolio.com/40ef9629254df640abb07ece4e281857/3df1d74fdeda778db1698a21_rw_1200.png?h=f913ea499f8ec412777d2cbbfcc5253e)
![](https://cdn.myportfolio.com/40ef9629254df640abb07ece4e281857/ff4e5df324fbe097465369cf_rw_1920.png?h=5f4b99b7d0308d2f861dbebf27e40665)
Concept 4: HELP A HERO
Diners encouraged to donate via text. They can choose which program to support and a donation is matched up to $5 per phone number. A pack tracker visual lives on a promotional microsite shows care packs earned by region and updated daily.
![](https://cdn.myportfolio.com/40ef9629254df640abb07ece4e281857/f1a246a772ad73ace5619d87_rw_1200.png?h=1443c88885464e926a06759bec1b35a0)
![](https://cdn.myportfolio.com/40ef9629254df640abb07ece4e281857/ad18e6773e783f12aa490853_rw_1920.png?h=45a09258a7c1e97753fe7e8bd8f8f634)