Concept 1: ONE BIG THANK YOU
Patrons are invited to use an online drawing tool to design a their own thank you note to wounded vets. Each individual note populates one big THANK YOU that lives on a microsite. With every note submitted or shared on social media, a donation is made. A larger-than-life promo themed installation is placed in high-trafficed areas and those that pass by are encouraged to write their own thank you on the piece.