A proposed campaign for a (slightly ;) well known erectile dysfunction drug. The famous "little blue pill" was used as the landscape in a series of magnificent, larger-than-life visual series. Each emphasized the historical impact that this tiny pill made on the medical landscape, actually creating its own category in the industry.
![](https://cdn.myportfolio.com/40ef9629254df640abb07ece4e281857/7dc31666f62e8e849922d9c2_rw_1200.jpg?h=ee888b9cbfbd4294e5249b5a6b9e2ab1)
![](https://cdn.myportfolio.com/40ef9629254df640abb07ece4e281857/c52b5e5ea797012c0e37c542_rw_1200.jpg?h=6821ed336d981e82c0875af8faf218dd)
![](https://cdn.myportfolio.com/40ef9629254df640abb07ece4e281857/0f7bb4590cebce768a5b7b70_rw_1200.jpg?h=2220291e8f4c00551309ae0ef7d6f44b)
![](https://cdn.myportfolio.com/40ef9629254df640abb07ece4e281857/1767f778b3c3659789574f89_rw_1920.jpg?h=9ebb5ca8f81cb5c745f7ff8316e13047)
![](https://cdn.myportfolio.com/40ef9629254df640abb07ece4e281857/2fc43c5ee025751f3a60c621_rw_1920.jpg?h=34793c80e7cb12852328779c53f89f1e)